In 2025 La Strada Kassel celebrated its 30th anniversary — a good moment to look back on a journey that began with a single idea. Behind the hotel in the heart of Kassel lies a story of courage, perseverance and a genuine passion for hospitality.
The roots of founder Herbert Aukam lie in Kassel. He recognised early on that those who want to achieve something need ideas of their own. With Aukam Spielgeräte he developed play and leisure equipment whose quality and innovation led to major orders, even abroad. In 1981 the Café Restaurant Augarden in Kassel's Aue park marked his first step into hospitality — popular, modern and regularly fully booked.
But the real vision was bigger: a hotel of his own, unlike anything Kassel had seen — inspired by stylish houses, generous lobbies and high-quality service. Despite some warnings, Aukam stuck to his plan. In 1993 the foundation stone was laid, and a good year later the first guests arrived.
As guest numbers grew, the Parklon added a second complex — with a grand hall and galleries for events of up to 1,200 guests. Later, despite every challenge, the Premotel followed as the third complex.
Today La Strada, Premotel and Parklon form a single hotel complex under the La Strada name: over 1,000 beds, conference rooms and a congress and banquet hall for more than 1,400 people — known for quality in restaurant, conference and event, far beyond Kassel.
Herbert Aukam is still involved every day, from planning to marketing. Because he is what he has always been: a hotelier by passion. You can find the full story of the house in our “About us” section — we look forward to welcoming you to La Strada Kassel.
